Joe joined BeyondCampaign LiveAbove+Beyond appoints ECD from Wieden+Kennedy as Executive Creative Director in summer 2024 and has since made Creative Partner across the wider holding company (previously The Beyond Collective). A role that has seen him build a new creative culture in the business and improve its profile within the creative industry.

In May 2025, Joe helped with the restructuring, redesigning and relaunchingCampaign LiveBeyond Collective rebrands agencies under single name of Beyond, taking it from four separate companies to one unified agency brand.

In his short time at the agency, Joe brought in new, award winning, creative talentLittle Black BookBeyond appoints Patrick Silla and attracted new clients Find My Past, Mizkan GroupCampaign LiveBranston Pickle owner consolidates media and creative at Beyond and Sprite and Tabasco, as well as overseeing global projects for Yamaha Music and Jam Shed winesCampaign LiveJam Shed celebrates jammy wine's first TV ad and creating local campaigns for Back Market, ARUK and Itsu.

Before joining Beyond, Joe was Creative Director on the Nike account at Wieden + Kennedy London. A position that saw him running big campaigns and establishing new creative platforms in both local and global markets.

Before his time on Nike, Joe and his creative partner Albert Pukies, created a big Christmas campaign for Sainsbury's supermarketsThe GuardianUK supermarkets unite after Sainsbury's advert prompts racist backlash, won the Converse, Camden Town Brewery and More Than accounts for the agency and built multiple campaigns for Formula 1 and Bud Light. Joe was also responsible for the agency's first creative work with McDonalds Canada.

Alongside his day-to-day responsibilities at W+K, Joe was Creative Director for the Hanbury St windowW+K LondonHanbury St Window. He also served as the Course Director for The KennedysW+K LondonThe Kennedys; a 5-month program dedicated to nurturing a steady stream of new, young creative people into the ad industry.

Prior to his time at W+K, Joe was Creative Director at agencies 101Campaign Live101 boosts creative team with CP+B hire and Crispin Porter and Bogusky LondonCampaign LiveJoe Bruce and Kate Baker join CP+B London, where he worked on a wide variety of brands, like Paddy Power, Tango, National Art FundIMDBNational Art Fund, Turkish Airlines, and Milka chocolate.

His first job in the industry was at BMB, where he worked on Ikea, Yorkshire Tea, Carling, Corona, Grolsch, William Hill, and Penguin Books.

Whilst at BMB, Joe helped launch the charity C.A.L.M in London, a cause that he remains very close to his heart.

Alongside his career in advertising, Joe is a founder and director of Bubble Bros Ltd. Bubble Bros started out as an events bar at festivals like Glastonbury, Lovebox, Wireless, and Download, has since expanded into an on-trade sparkling wine wholesale business with products available in venues across the country (and more recently, the world)Bubble BrosStore locator.