Writer & Executive Creative Director.
Writer & Executive Creative Director.
I studied Graphic Design and Photography at Central St Martins, but later found my voice through writing. I now have over 16 years experience in the Creative advertising industry and have worked on everything from big, global brand platforms, to pioneering social-first campaigns.
I really love what I do and have been fortunate enough to enjoy a career filled with brilliant partners, brave clients, ambitious agencies and shiny awards.
I've spent the last chunk of my life as a CD/ECD, but I still like to get heavily involved in the work and have a passion for mentoring and educating young creative people too.
2024 – 2026ECD and Creative Partner at Beyond
2022 – 2024Creative Director Nike at W+K London
2022 – 2024Course Director The Kennedys
2020 – 2022Creative Director Formula 1, McDonalds and Camden Town Brewery at W+K London
2018 – 2020Creative Writer at W+K London
2016 – 2018Creative Director at 101
2012 – 2016Writer and Creative Director at CP+B
2009 – 2012Writer at BMB
Joined BeyondCampaign LiveAbove+Beyond appoints ECD from Wieden+Kennedy as Executive Creative Director in summer 2024 and later made Creative Partner across the wider holding company. Two big years building a new creative culture within the business and improving its profile within the creative industry.
In May 2025, helped to restructured, redesigning and relaunchCampaign LiveBeyond Collective rebrands agencies under single name Beyond, taking it from four separate companies to one unified agency brand and brought in new, award winning, creative talentLittle Black BookBeyond appoints Patrick Silla.
Then won new creative clients - Find My Past, Mizkan GroupCampaign LiveBranston Pickle owner consolidates media and creative at Beyond and Sprite and Tabasco, and produced work for Yamaha Music, Jam Shed winesCampaign LiveJam Shed celebrates jammy wine's first TV ad, Itsu, ARUK and Backmarket.
Spent a couple of brilliant years as Creative Director on the Nike account at Wieden + Kennedy London, running big campaigns and establishing new creative platforms in local and global markets.
Before Nike, partnered with Albert Pukies and created a Christmas campaign for Sainsbury'sThe GuardianUK supermarkets unite after Sainsbury's advert prompts racist backlash, won the Converse, Camden Town Brewery and More Than accounts for the agency, and built multiple campaigns for Formula 1 and Bud Light beer.
Was also responsible for the agency's first creative work with McDonalds Canada and worked alongside Tom Corcoran + Tom Bender to build out the Cannes Grand Prix winning Nothing Beats a Londoner campaign.
Alongside the day job, was Creative Director for the Hanbury St windowW+K LondonHanbury St Window and Course Director for The KennedysW+K LondonThe Kennedys, a 5-month programme dedicated to nurturing new creative talent into the ad industry.
Prior to W+K, served as Creative Director at 101Campaign Live101 boosts creative team with CP+B hire and Crispin Porter and Bogusky LondonCampaign LiveJoe Bruce and Kate Baker join CP+B London, working on Paddy Power, Tango, National Art Fund, Turkish Airlines, and Milka chocolate.
First ever job was at BMB, working on Ikea, Yorkshire Tea, Carling, Corona, Grolsch, William Hill, and Penguin Books. Biggest moment at BMB was helping launch the charity C.A.L.M in London.
Alongside advertising, founded Bubble Bros Ltd — an events bar turned sparkling wine wholesale business with products available in venues across the countryBubble BrosStore locator.
